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Retailer Survey from GAMA Trade Show 2004

Provided courtesy of HinterWelt Enterprises


We had 73 surveys turned in at the show.  Out of 400 stores represented we received responses from 90.

1.        Your store is located:

q     W-USA

q     NW-USA

q     South–USA

q     Midwest –USA

q     NE –USA

q     SW-USA

q     Texas-USA

q     California-USA

q     Canada

q     Europe-UK

q     Europe–North

q     Mexico

q     Internet

q     Europe-South

q     South America

Other:

  Results:

2.        You operate:

q     1 store

q     2 stores

q     3 stores

q     4 stores

q     5 or more stores

Results:

 

3.        CCG sales makes up approximately:

q     0-10% of annual totals

q     11-20% of annual totals

q     21-45% of annual totals

q     46-70% of annual totals

q     71-100% of annual totals

 Results:

4.        Non-collectible card game sales makes up approximately:

q     0-10% of annual totals

q     11-20% of annual totals

q     21-45% of annual totals

q     46-70% of annual totals

q     71-100% of annual totals

Results:

5.        RPG sales makes up approximately:

q     0-10% of annual totals

q     11-20% of annual totals

q     21-45% of annual totals

q     46-70% of annual totals

q     71-100% of annual totals

Results:

6.        Board game sales makes up approximately:

q     0-10% of annual totals

q     11-20% of annual totals

q     21-45% of annual totals

q     46-70% of annual totals

q     71-100% of annual totals

Results:

7.        Miniatures (including clicky games) sales makes up approximately:

q     0-10% of annual totals

q     11-20% of annual totals

q     21-45% of annual totals

q     46-70% of annual totals

q     71-100% of annual totals

Results:

8.        Do you carry independent or small press titles (any game genre)?

q     Yes                

q     No

Results:

9.        How do you hear about new titles (check all that apply):

q     From my distributor

q     From Game Trade

q     From Games Quarterly

q     From Game Buyer

q     From consumer ads (KODT, Dork Tower, etc)

q     From web forums

q     From manufacturers web sites

q     From direct mailings/phone solicitation

q     From newsletters

q     From customer requests

q     From attending conventions

q     Other: Please write on the other side of this survey

Results:

10.        How do you choose new products to carry (check all that apply)?

q     From trade magazine articles/reviews (Game trade, Game buyer, KODT)

q     From online articles/reviews (Gaming Report, RPG.Net)

q     From distributor agent recommendations

q     From free samples

q     From customer requests

q     From manufacturer support/website

q     Other: Please write on the other side of this survey

Results:

11.        How often do you run RPG demos in your store?

q     0

q     1 time a week

q     2-4 times a week

q     5 or more per week

Results:

12.        How important is organized play to your store sales?

q     Not at all

q     Valued

q     Essential

Results:

13.        How can I, as a publisher, best help you sell my book?

q     free material for in-store demos

q     in-store promotional materials

q     local demonstration teams

q     running ads in consumer magazines

q     running ads online

q     promoting tournaments or events at local conventions

q     Other: Please write on the other side of this survey


Results:




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